A professional website is the backbone of a business. It represents your online presence, the digital marketing aspects and every piece of content you put on online will drive back the customer into the company’s websites. So it is necessary to be in the top position of Google search for visibility for everyone who wants your product or service
The visibility of your website in Google search results indicates the importance of your website to the search term. Page rank is the most important factor in Google’s algorithm for displaying it on the first page of Google search. Here are some Search Engine Optimization(SEO) factors and tips to boost your visibility in the Google search engine result pages (SERPs).
Start with relevant content
Create quality and non duplicated content for search engine optimization. Contents of each page should have a specific purpose. That specific need of your website users should be fulfilled in the most efficient way possible. Engagement of visitors with periodical updations on content and effective communication with visitors can improve the number of visitors hence attract webmasters to link your site. Do keyword research, the purposeful use of commercial keywords in content is beneficial to your website.
Quality and relevant content with the way your website is build has a significant role in raising page rank hence in ranking a website
Use metadata keywords
For each page of your web site find some target keywords and phrases. Think about how your website visitor might be searching for that specific page with the search term. You could put your keyword in the page title (title Metadata), page description (Meta description tag) and keyword Metadata (such as body content or header etc).
Title metadata displays the page title on the top of a browser window. It’s shown as the headline within search engine results. And the most important place where you can have a keyword. The page title and description are often showing in Google search results. Try some catchy keywords to the title, use can use numeric numbers if it is worthwhile. The curiosity in the title of the search result may lead people to click on the title, be sure that you provide the promise of your title.
Page description or Meta description tag is shown as two black lines of text which have a great influence on marketing. It doesn’t influence the ranking of your site but can lead the visitors to click on that page by the influence of the description of the page. Reviews and updations on Metadata should be done as your site changes over time.
Work to create quality links
The number of organic and quality inbound links to your site is a ranking factor in Google search. Because Google’s algorithm ranks the reliability and the relevance of your website partially as a result of how many times it has been recommended by third parties before. So it is important to monitor the growth of these links. Make each page reachable from other static links, examine your site with using a different text browser
Google can differentiate organic and inorganic links .organic links or natural links can be developed dynamically, and when other sites found your site has had useful information to their visitors. Inorganic or unnatural links are made to make your website more popular.
Organic links can only help to boost the ranking of your website. If websites which have backlinks to your sites is of low rankings, it won’t help to boost your page rank. So, you need the web page with higher ranking to be linked to your site.
A simple tool called SERP Scan can be used to identify the keyword that converts organic links to your website
Load time and user-friendly
For both mobile and desktop, you must continuously monitor the speed and accessibility of your webpage and keep improving it.
The speed test can be done to monitor the loading time and speed in different devices and browsers. Tools like “Google page speed insights, webpage test, Yslow browser extension, Rigor” etc, can be used to benchmark performance
For optimization of speed, before uploading, you can further optimize your image by using image compression and optimizer tools. Make sure that user interface (UI) and user experience (UX) tools used are user-friendly. Google’s Mobile-Friendly Test can be done to monitor the performance, also Google Search Console gives a report on mobile usability issues
Asses your rank and Examine to fix your current penalties
Identify your current rank. You can use SERP’s.com to check your site's keyword rank, the page of your website which comes on top while searching, and your average monthly searches. Do speed tests with the tools mentioned above. Examine the links and avoid unhealthy links. Some tools like SEO profiler, WebMeUp, Open Site Explorer can be used to analyze inbound links. Identify unhealthy and inorganic links using tools like Monitor backlinks, Linkquidator. Those links can be removed by manual requests or by Google's own disavow links tool. Avoid irrelevant links, as you can be flagged as spamming if you build links that are not relevant to your sites. Improve on-page SEO with informational and commercial keywords.
The thing to be careful about
Never fill your page with a list of keywords, and unwanted cloak pages or crawler pages. if your webpage contains the information which you don’t wish to share with your visitors like links and pages, Google will consider those also, hence it degrades your ranking
Be careful while selecting search engine optimization (SEO) services. It’s important to make sure that you select the most appropriate tactics for SEO, otherwise, site flow and content can be improved but those unethical tactics will relate your page with the deceptive services. It may degrade your ranking
Never use images to display important names, content, or links, because Google doesn't recognize text contained in graphics. Use ALT attributes if the main content and keywords on your webpage can't be formatted in regular HTML.
Never create multiple copies of a page under different URLs, different pages with the same content can be considered as duplicate pages and Google will choose one as the canonical version of crawl over that page.
Qualess branding is a digital marketing service provider located in Calicut, Provides top quality and result oriented branding and perception-based digital marketing services which include a Search engine optimization(SEO),Search engine Marketing(SEM),Social media marketing (SMM),Web development, Web design, Branding, and many more. We believe innovation is our key and brilliant selection of new strategies will definitely refine success in digital marketing.